brantt __'s profile

Fameg

brantt __
•
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft


Client
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Fameg is a company with a 130-year tradition in manufacturing sitting furniture of the highest quality and international reputability.  

Goal
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The task given to us covered developing strategy for brand's communication, defining it's main activities in company's long-term development perspective. Our job was to use strategy to rebrand a stiff and neglected name to introduce it to the world of modern design. Crucial thing was to transfer strategic objectives into functioning graphic system and to prepare harmonization of communication elements.

Scope of work
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Phase of obtaining information: business plan analysis, marketing plan analysis, strategic goal's analysis, business environment analysis;
Phase of building a brand’s strategy: competition analysis; brand attributes; offer, customers, and the brand’s stakeholders; brand benefits; personality and values; brand essence; key message and reason to believe; communication style;
Phase of designing the base of the brand: logo, brand design;
Phase of designing of materials: printed materials, multimedia, space, signage;
Phase of implementation of the brand: standardization, training, production.



Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Brantt furniture print strategy brand communication logo Brand Design Corporate Identity brand identity print Signage tradition modern Quality craft
Fameg
Published:
brantt __'s profile

Owner

brantt __'s profile
Wrocław, Poland

Fameg

Fameg is a company with a 130 year tradition in manufacturing sitting furniture of the highest quality and international reputability. The task g Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial