Client
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Be Type brand is a German subbrand of international capital group - IMS GROUP which takes part for years now, in creating Polish furniture scene. IMS Group portfolio consist of Polish and foreign brands, having large stake in furniture market with their soft and box furniture.
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Be Type brand is a German subbrand of international capital group - IMS GROUP which takes part for years now, in creating Polish furniture scene. IMS Group portfolio consist of Polish and foreign brands, having large stake in furniture market with their soft and box furniture.
Goal
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The goal of the image campaign was to introduce Be Type brand to Polish market after its international success. Main task was to introduce the brand to potential buyers through presentation of its key features while highlighting its unique design.
Scope of work
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Phase of obtaining information: assumptions analysis, strategic goals analysis, business environment analysis;
Phase of building a brand’s strategy: creative concept;
Phase of designing the base of the brand: key visual, copywriting;
Phase of designing of materials: product information bords, image enhancement posters, indoor/outdoor signage, catalogues, infographics;
Phase of implementation of the brand: supervision over production.
