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While working at dobsonwhite we were asked by Mini UK to pitch for their 2008 Dealer Conference. The event involved getting together the top UK M… Read More
While working at dobsonwhite we were asked by Mini UK to pitch for their 2008 Dealer Conference. The event involved getting together the top UK Mini dealers and staff and making them familiar with Mini’s strategy and new models for the coming year. The Results: The “Racing Ahead” concept was developed which involved a scale Mini race track providing the centrepiece for the event. The miniature Minis would be powered by team members cycling on stationary bikes located at the end of the race track. Points would be awarded for the winning teams. My personal responsibilities were to take part in concept development, produce event visuals and event logos as well as laying out the final pitch document which was hand delivered to the client in a custom made Perspex box. Read Less
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Client:MINI  UK
The Project:
While working at dobsonwhite we were asked by Mini UK to pitch for their 2008 Dealer Conference. The event involved getting together the top UK Mini dealers and staff and making them familiar with Mini’s strategy and new models for the coming year. 


The Results:

The “Racing Ahead” concept was developed which involved a scale Mini race track providing the centrepiece for the event. The miniature Minis would be powered by team members cycling on stationary bikes located at the end of the race track. Points would be awarded for the winning teams.

My personal responsibilities were to take part in concept development, produce event visuals and event logos as well as laying out the final pitch document which was hand delivered to the client in a custom made Perspex box.



Mini Dealer Conference - Dave Bowcutt


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