Initial Logo Sketches
Final logo in 3 treatments. A combination of hand drawn, paper cut and digital elements.
Background patterns inspired by traditional tattoo flash art.
The basic elements combined before applying the logo, it would make a nice mobile wallpaper.
Animated logo comp for video, gif, ad, mobile app applications
For digital promotion I proposed a Rawberry sponsored Spotify playlist showcasing popular indie acts. This avoids ad blockers and associates the brand with a more positive experience in an environment that the target demographic is comfortable with.