Creative Director, Art Director, Illustrator, Designer: Michael Bezak
VTB 360°
The basic idea - VTB around us. Wherever you look, everywhere you can see the result of the VTB bank branch and so forth. VTB fully involved in the life of the country and, therefore, we will present it to the network from different sides.
The basic idea - VTB around us. Wherever you look, everywhere you can see the result of the VTB bank branch and so forth. VTB fully involved in the life of the country and, therefore, we will present it to the network from different sides.
VTB Bank - the parent organization of the VTB Group. Specialization: corporate sector (medium and large business), support for the Russian economy.
Bank of Moscow - one of the largest retail banks with services for small businesses. 97% owned by VTB. Actively supports social programs (Troika, Moscow Social Card, overhaul project Velobayk, special programs for state, "people are doing," etc.).
Bank of Moscow - one of the largest retail banks with services for small businesses. 97% owned by VTB. Actively supports social programs (Troika, Moscow Social Card, overhaul project Velobayk, special programs for state, "people are doing," etc.).
Support PR-concept implemented in the media, including:
Gain a positive perception of VTB.
Ensuring the growth of loyalty to the grassroots through VTB thesis that VTB - the basis of prosperity of Russia.
Support for the retail business of the Bank of Moscow (since May 2016 goes into VTB).
Gain a positive perception of VTB.
Ensuring the growth of loyalty to the grassroots through VTB thesis that VTB - the basis of prosperity of Russia.
Support for the retail business of the Bank of Moscow (since May 2016 goes into VTB).
Task
It is necessary to reflect the participation of VTB and Bank of Moscow in the life of every human being. Banks with every one
of us in everyday life (roads, housing, medicine, transport, insurance, pensions, etc.), in the achievements of our children (education, sport, culture), in economic development (aircraft, heavy machinery, gas, oil) etc.
It is necessary to reflect the participation of VTB and Bank of Moscow in the life of every human being. Banks with every one
of us in everyday life (roads, housing, medicine, transport, insurance, pensions, etc.), in the achievements of our children (education, sport, culture), in economic development (aircraft, heavy machinery, gas, oil) etc.
Decision
Development of the concept of presence of VTB Bank (page - VTB Group) and Bank of Moscow Facebook (the dominant social network) and Vkontakte during the year, support these theses.
Visual solutions for both pages in social networks.
Study of the campaign two pages in Facebook using the tools of social networks. Not less than 2,000 subscribers (more than 50% - from Russia, the rest: CIS + Georgia) a month from the page VTB and no less than 500 (50% - from Moscow, the rest - other residents of the Russian Federation) - the Bank of Moscow. After the merger - not less than 2500 subscribers at VTB monthly page (in priority - the Russians, Muscovites).
Focus on VTB as the dominant brand:
VTB - a big pot big country. Great country, a reliable bank, a strong economy, a rich family. VTB - the bank of real cases.
Real business - real results. We - the basis of prosperity of Russia.
Real business - real results. We - the basis of prosperity of Russia.
Development of big business: VTB - 15% of GDP. The largest Russian companies - customers of VTB (Dry, Nickel, Uralvagonzavod, GAS, Rosneft, Rosgidro, Transaero, USC, Ribbon, magnet, etc.). A series of case studies on the
relationship of credit policy, VTB with the contribution to GDP growth.
The development of medium-sized businesses: VTB - street light, clean yards. VTB - growth opportunities for your business. VTB - building bridges and roads. A series of case studies on how the company supports VTB in Russia's regions, creating jobs, changing lives for the better regions.
VTB makes the lives of ordinary people more comfortable: VTB - in every family. Convenient products for individuals.
A series of case studies on the social. oriented products - educational loans, mortgages with state and other retail products VTB and Bank of Moscow.
VTB supports what the country takes pride in culture, sport and the arts: VTB - achievements in the arena and the stage.
Most exhibitions, ballets world-class training athletes for major competitions, etc. A series of case studies of Russian
victories thanks to VTB.
VTB as an employer: VTB - work with the best, we grow better. A series of interviews of top managers as the best professionals in the market.
relationship of credit policy, VTB with the contribution to GDP growth.
The development of medium-sized businesses: VTB - street light, clean yards. VTB - growth opportunities for your business. VTB - building bridges and roads. A series of case studies on how the company supports VTB in Russia's regions, creating jobs, changing lives for the better regions.
VTB makes the lives of ordinary people more comfortable: VTB - in every family. Convenient products for individuals.
A series of case studies on the social. oriented products - educational loans, mortgages with state and other retail products VTB and Bank of Moscow.
VTB supports what the country takes pride in culture, sport and the arts: VTB - achievements in the arena and the stage.
Most exhibitions, ballets world-class training athletes for major competitions, etc. A series of case studies of Russian
victories thanks to VTB.
VTB as an employer: VTB - work with the best, we grow better. A series of interviews of top managers as the best professionals in the market.
Thank you.
