Design Piracy Institute, 2015
Designed by Melvin Tan
with Darius Ou
DPI is an applied thesis project developed at the School of Visual Arts’ MFA in Design Criticism (D-Crit)—now known as the MA Design Research, Writing & Criticism, by Justin Zhuang on piracy and industrial design.
DPI's wordmark uses imperfect and awkward English form of the MS Gothic/Mincho family, a versatile and interchangeable Japanese typeface, as a nod to the amateur, the wrong, and the illegal — a homage to how this freely available Microsoft Office typeface is often used on the design of pirated products too. This idea is further explored with the intentional untampered kerning (default tracking) of the wordmark, challenging the traditional notions of 'good' design.