Banking Simplified
RHB Bank Rebranding
RHB Bank is the third largest bank in Malaysia and was looking to rebrand its image. It was known to have many entities within one mega brand under the RHB brand architecture but naming conventions was way too confusing. So as a relaunch idea, we coined the term 'Banking Simplified' to symbolize that everything within the RHB umbrella is streamlines to for basic sectors.
Also introducing the diamond as the leading icon of clarity. Even more apparent in the television commercial, entitled 'Haze', that the average adult has all these weighted banking terms swarming around their head as people think about banking. Only with RHB you see clearly while others don't so you may carry on living your life the way you want to live.
**Please note, a new logo was developed for RHB as you may see it in the television commercial, the agency has zero influence on it as it was a rather trivial and political exercise by another design firm. The original RHB logo is as per on print.
