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    A project for Renault, featuring their new car, the Captur. We wanted to create an immersive game targeted at those watching the Jonathan Ross … Read More
    A project for Renault, featuring their new car, the Captur. We wanted to create an immersive game targeted at those watching the Jonathan Ross show. This would be advertised to people during commercial breaks and people would also be prompted to play the game from an announcement at the beginning of the commercial break. The game was a tap to jump game where the player was a car collecting as many clouds, stars and bubbles. These elements and the characters were inspired by the TVC commercial for the Captur which featured an Astronaut, Pilot and a deep sea Diver interacting with the car. I created all the visuals, and it was developed by Mobile 5, London. Read Less
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Renault wanted an immersive advert to show off the Renault Captur. They already had a TV ad featuring the car with the tagline "Go Anywhere". This featured three live action characters supporting the theme that the car could go anywhere- from the deepest ocean to outer space. 
 
 
We came up with the concept of a "Hopper" game which would be playable on mobile. It should reflect these interesting characters- but sticking to a game-graphic form. 
 
So, along with bespoke character designs created on Photoshop, I created an entirely vectorised background for the game along with props. 
 
Play it on your mobile! Renault-captur.mobile-5.com