Renault wanted an immersive advert to show off the Renault Captur. They already had a TV ad featuring the car with the tagline "Go Anywhere". This featured three live action characters supporting the theme that the car could go anywhere- from the deepest ocean to outer space.
Watch the ad here: https://www.youtube.com/watch?v=PpLGkYks0Fs
We came up with the concept of a "Hopper" game which would be playable on mobile. It should reflect these interesting characters- but sticking to a game-graphic form.
So, along with bespoke character designs created on Photoshop, I created an entirely vectorised background for the game along with props.
Play it on your mobile! Renault-captur.mobile-5.com