Renault Captur game
Renault wanted an immersive advert to show off the Renault Captur. They already had a TV ad featuring the car with the tagline "Go Anywhere". This featured three live action characters supporting the theme that the car could go anywhere- from the deepest ocean to outer space. 
 
 
We came up with the concept of a "Hopper" game which would be playable on mobile. It should reflect these interesting characters- but sticking to a game-graphic form. 
 
So, along with bespoke character designs created on Photoshop, I created an entirely vectorised background for the game along with props. 
 
Play it on your mobile! Renault-captur.mobile-5.com
 
 
Renault Captur game
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Renault Captur game

A project for Renault, featuring their new car, the Captur. We wanted to create an immersive game targeted at those watching the Jonathan Ross Read More
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Published:

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