This brief came from ESPN to create a piece of media that would appeal to young teens at the age of 16-25. They wanted to hit the age group that would be subscribing to ESPN in the next few years. What I wanted to create was something that the users could find useful and something that they would talk about with their friends. ESPN already had the App ESPN GOALS, so I had to create an app that did the things that GOALS didn’t. So I created an App that would give the user all of the latest Football Statistics, from all of Europe’s top leagues and competitions.