Banna Animation Series
Using insights gained from ethnographic research, I produced a series of vox populi animated videos that were each a part of a larger media campaign.
Banna Kaun Hai was the first and most popular in the series. The title means, "Who is a Banna" in Hindi. I had spent over ten years living among this ethnic sub-culture in India and the response to the video confirmed my understanding of how they viewed themselves. The video won best animation at the MusicBed Film Festival in 2015.
"What Does a Banna Do?" is the second in the series. It explores the vocational identity of Rajput men in India. The ideal "job" for most of these men is to earn passive income from property rental and other "desi" jobs. The attached media campaign was a challenge for men to accept responsibility and seek productive, meaningful employment that served others.
Banna Aur Thakur Sahib explores the complex relationships that Rajput men have with their fathers. This was part of a larger media campaign challenging young fathers to invest in their own children and learn about respecting their fathers yet blazing new paths in the realm of fatherhood.
"What Banna Doesn't Get Married" highlighted the hesitance many young Rajput men have about getting married. The media campaign tried to highlight positive aspects of marriage and offered tools to help young men prepare for a relationship with a woman.
Banna Animation Series
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Banna Animation Series

A series of videos as part of an e-marketing strategy for bannaji.com
2
120
0
Published:

Tools

Adobe Premiere Pro
Copyright Info

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