The task was here to create a magazine to encourage locals and especially youth to take deeper interest in the nature surrounding my hometown Bergen.

I chose to face the youth with modern technology to include them in the ancient Norwegian culture of walking around in the wilderness for exercise. We call this a "walking trip" and there has even been made rap songs about the phenomenon.

QR codes, photography, mysticism in symbolism, community and inspirational photography are the key elements in the result.

This minimalistic representation of a polaroid picture was cut out to suggest and encourage the readers to get out in the the Norwegian nature and take pictures of their own. The reader would se a full brown spread with the exception of a cutout polaroid on the right hand page, in which one could perceive parts of the blue sky and tree from the following pages, and the next page would be the reversed effect where they would see a blank polaroid similar to when youve just snapped a picture.

This is a fully functional QR code in which the scannee would be directed to a thriving photography community page based on facebook.

I would very much appreciate any form of critique or general comments!

Alexander