Soupergirl hired Worn to redesign the company’s brand and prepare it to expand to supermarkets across the country. Worn redesigned the company’s namesake character “Soupergirl!”, the brand’s visual identity, and designed and developed a customized ecommerce solution bringing the three branches of the business, retail, delivery, and wholesale, under a single platform. With advanced reporting capabilities, the site vastly simplifies the day to day operations of the business, so they can focus on what they're best at - making incredible soup!

Worn refreshed Soupergirl's branding by re-illustrating the original Soupergirl character, giving her a more modern, detailed look. The team completely redesigned the company's word mark and fonts keeping the superhero vibe and adding bright colors that are reminiscent of fresh vegetables. 

Worn shot original food photography for the Soupergirl website bringing in our team of photographers and food stylists to create scenes with fresh ingredients and Soupergirl's famous soups. 

It was very important to maintain a home-cooked feel to the entire website from the photos to the design. Other food brand websites we've seen can easily feel cold or corporate, so with Soupergirl's brand ethos being "saving the world one bowl of soup at a time," the site had to feel relatable.