Allen Weiner School Board Re-election Campaign Materials
Design and implement a cost-effective yet appealing mobile-friendly website and related printed campaign materials that reflect the candidate and likely appeal to the target audiences; for a Bay Area local school board election.
Direct Mail Postcards
Below, direct mail piece (6x11 inch). Created three related versions (left page in below graphic), each curtailed to a specific geographical region, then created a follow-up version (right page) targeting only one of those geographical areas.
Below, links to a few of the dozen variants of the enewsletter-style device responsive emailers sent to area voters; snapshot of desktop rendering follows. The emailers, longer than I'd typically recommend but well-suited to the one-email-per-candidate rule governing the election-board-supplied address list, offered an overview of the candidate, linked to website sections for further information, and throughout highlighted support for the candidate — support from local papers, state and local elected officials, education and civic leaders. The endorsements we chose to highlight per emailer varied with the targeted audience. Here are links a few of the dozen custom emailers:
And a screenshot of the first of the above; shown is obviously desktop mode (versus mobile).