Election Campaign Identity + HTML & Print Collateral
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    Design and create a website based on outlined content and available photos, rearranging content as suited to the medium. Design and create relate… Read More
    Design and create a website based on outlined content and available photos, rearranging content as suited to the medium. Design and create related print materials, including direct mail campaign postcards. With all, inform, yes, but also help people remember the candidate's name and, ideally, form positive associations with it. Read Less
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Allen Weiner School Board Re-election Campaign Materials

allen2015.com
 
Design and implement a cost-effective yet appealing mobile-friendly website and related printed campaign materials that reflect the candidate and likely appeal to the target audiences; for a Bay Area local school board election.
Direct Mail Postcards
 
Below, direct mail piece (6x11 inch).  Created three related versions (left page in below graphic), each curtailed to a specific geographical region, then created a follow-up version (right page) targeting only one of those geographical areas.
Emailers
 
Below, links to a few of the dozen variants of the enewsletter-style device responsive emailers sent to area voters; snapshot of desktop rendering follows. The emailers, longer than I'd typically recommend but well-suited to the one-email-per-candidate rule governing the election-board-supplied address list, offered an overview of the candidate, linked to website sections for further information, and throughout highlighted support for the candidate — support from local papers, state and local elected officials, education and civic leaders.  The endorsements we chose to highlight per emailer varied with the targeted audience.  Here are links a few of the dozen custom emailers:
 
http://www.allen2015.com/emailers/menlorepubs.html
http://www.allen2015.com/emailers/eastparepubs.html
http://www.allen2015.com/emailers/beldems.html
http://www.allen2015.com/emailers/belrepubs.html
http://www.allen2015.com/emailers/sancarldems.html
 
And a screenshot of the first of the above; shown is obviously desktop mode (versus mobile).