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    In-store poster
    Published:
The Standoff
Yeo's Canned Curries Selection
Yeo's canned foods needed an in store poster to help promote their range of curries. We dwelled on an insight of their target market being the average bachelor who stocks up these canned curry at home for a quick snack. Most of the time these late night "snackapades" boils down to a decision of what type of curry they would have, so to give the impression that all curries from the Yeo's range is delicious, a visual standoff between a cow, sheep and chicken demonstrates that the choice is hard between which meat but one has to be devoured.

Figurines was made using clay and block resin shaped on a wire frame, then hand painted and finished off in Photoshop as touch ups and color correction.