Trends Box for a new product and market division of the brand Maison Margiela, a Maison Margiela Fast Food with influences of Olafur Eliasson. The main goal of the project was both to discover the world of a Trends Panel and to play with it, making it limitless.

 

An intense research was elaborated, looking for referents that go from specific concepts, materials and details that define the space, target and elements of a fast food to more conceptual ones like flowers, movies or animals. All of them together define what this new fast food would be, always representing the brand Maison Margiela and showing some influences of the artist Olafur Eliasson. 

 

The work itself is a semitranslucid paper bag –with connotations of a typical american fast food bag– which carries inside the “carpet” with all the images, a proposal of a menu, a colour range and a list of positive and negatives (what it is and it’s not). All this together explains how the space, products, graphics, marketing and even food should be in order to make it perfectly work out together.