McDonalds McHappyDay – Illustration
McHappy Day is an annual event at McDonald’s, where a percentage of the day’s sales go to charity. It is the signature 
fund-raising event for Ronald McDonald House Charities. 

This was a self initiated project by DDB Singapore. The idea was to create T-shirt designs out of McDonald’s meals. 
Going further, a series of short animations where created for the individual characters. The animations are uploaded online and could be viewed using the Augmented Reality card that comes together with the purchased T-shirt.
McDonalds McHappyDay – Illustration
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McDonalds McHappyDay – Illustration

A self initiated project by DDB Singapore for McHappy Day. The idea was to create T-shirt designs out of McDonald’s meals. A short animation wa Read More
16
306
0
Published:

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