McHappy Day is an annual event at McDonald’s, where a percentage of the day’s sales go to charity. It is the signature
fund-raising event for Ronald McDonald House Charities.
This was a self initiated project by DDB Singapore. The idea was to create T-shirt designs out of McDonald’s meals.
Going further, a series of short animations where created for the individual characters. The animations are uploaded online and could be viewed using the Augmented Reality card that comes together with the purchased T-shirt.