As a part of Clarice Brand Experience team, we helped ZeroStack, an emerging private cloud provider, in defining their brand.
ZeroStack believes in providing zero hassles in setting up and operating ones own private cloud. Among the big competitors like Amazon, Azure and other public clouds, Zerostack aims at targeting small - medium enterprises who are bogged down by high prices charged by those big players.
ZeroStack believes in providing zero hassles in setting up and operating ones own private cloud. Among the big competitors like Amazon, Azure and other public clouds, Zerostack aims at targeting small - medium enterprises who are bogged down by high prices charged by those big players.
The fresh loop of Z & S, depicts ZeroStack as a young player with the key differentiators of stackability, automation and scalability as per demand.
An alternate concept which was shortlisted, built from the keywords of cloud and the 3 functionalites of compute, storage & network. The visual flow of lines and the hidden initials of z and s added to the story behind the brand, of scalability and automation. The concept was opted out to move away from the obvious depiction of cloud and it was something that most competitors used.
Project was done with Clarice Technologies, with support from the entire Brand Experience Team.
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