INDEX ART BOOK FAIR
(Branding, Industrial & Interior)
:ndex is the first art book fair in Mexico focused solely on showcasing independent publishers from Latin America and Europe. Through collaborations with celebrated and established fairs, :ndex aims to place a spotlight on contemporary art editorial projects that lack big distribution and open a space for dialogue and exchange within a Mexican context. :ndex's exciting program of events include exhibitions, conferences and workshops that provide a unique opportunity for both editors and the wider public to discover, enjoy and discuss the cutting edge of art publishing.
Savvy's branding proposal strives to graphically convey a book’s worth not only for its functional and enlightening nature, but as an art object in and of itself. The flyer consisted of a loose sheet of printed paper bound together by an elastic band, this was done deliberately to encourage the user to explore its contents, much like flipping through an undiscovered book’s pages. The use of different sized paper in the program handout also incites curiosity, since at first glance the papers seem to be arranged in a random manner, but a closer look reveals an intrinsic order and a defined clarity in its delivery of punctual information. All in all, the design takes inspiration from the diversity of styles, colors, formats and materials used in contemporary art publications and uses them to its advantage, fitting in perfectly with its surroundings and blurring the lines between art and design itself.