Digital Campaign for Asian Paints - Royale. (Abby's Winner 2016) We created a digital campaign with the central thought "Why settle for NICE when you can go for the EXTRAORDINARY". We created a Twitter handle #DestroyNice and asked people to tweet their suggestion on how they want us to destroy nice. We shot in studio for 2 straight days and edited and uploaded more than 30 films and instantly uploaded them online. A project that's very close to my heart. A personal favourite.