Swanky Salztangerl is a fictional product, a result of rebranding the classic Soletti pretzel sticks. The goal was to make the product more appealing to a younger audience and to make the packaging user friendy and functional. The plastic bag is replaced with a box, and the pretzel sticks are ready to serve by removing the lid. Place the box on the table and enjoy. Colors and patterns are chosen to create associations to mingling, starry skies and festivities. 

Swanky Salzstangerl was awarded second place in the student category at SRF KUBEN 2016.