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Fondre - To Melt
My first attempt in recreating my sketched idea. Although I felt the video was great, it was important to see where the letters were falling...
hence my second idea... I decided to place the letters on a flat surface, this time with a little twist of fluorecent glowing liquid formed into ice letters.
This is the final video I settled with.  :D
A typographic design which gets its idea from the origin of the word ‘Font’, where it came from and how it originated from the concept of melting and forming of hot metal into metal type. The final outcome is a video which plays upon the idea of melting, form and ink
Fondre - To Melt