Candles of New Zealand

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We're pleased to announce that Candles of NZ have just launched their new brand and packaging designs in time for this year's Auckland gift fair. Family refreshed their overall brand strategy and positioning, along with establishing how their large range of products can be segmented, clearly differentiated, whilst achieving consistency under the parent brand. Our challenge was to create a new identity that works strongly across varying formats and sizes; jars, tins, wraps and labels - always being the most prominent and reflecting the premium qualities of their hand-crafted candles. Each range is treated differently through the use of typography, illustration, pattern, photography and colour. The result is a solution that allows for easy expansion into new products and guidelines to keep future designs fresh, clean, simple and modern.