This calendar was offset printed (CMYK) on Neenah Sundance Felt, and sent in a mailing tube with a coupon and a "thanks for being a great customer" letter. This was a successful campaign, and the cost was recouped within two weeks of the launch, and the sales continued to come in with the coupon through July.

This e-mail blast was sent out with an excellent click rate, and generated several solid sales leads.