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  • About

    About

    A rebrand for the Johannesburg Youth Orchestra Company.
    Published:
Problem

While the Johannesburg Youth Orchestra Company remained young at heart, their branding had aged. We needed to find a way to capture their dynamic, inspiring identity in design.

Insight 

The Johannesburg Youth Orchestra Company plays the role of conductor in more just the musical sense. Because of them, thousands of children have had the chance to make music a part of their lives.

Idea

The solution was to turn the conductor into the designer. Using slow shutter speed photography, light and music, we forged a corporate identity that didn't just represent the Johannesburg Youth Orchestra Company– it was created by the very music they play.