Despite Disney•Pixar's extremely successful and much-loved pedigree, there's always an on-line sense of concern when it comes to the subject of their upcoming titles.
When you look at it on paper you could think that the nay-sayers are justified - this was a film about a rat that cooks food in a restaurant. We had to get through everyone's issues with rats, hygiene, fine dining for kids(?) and a cooking animal.
I played a key role at EMPIRE DESIGN, working with the client throughout the process of the RATATOUILLE UK marketing campaign - from concept generation, copylines and artwork for; PR, banners, POS, ourtdoor, invites, tickets, special build sites, press, premiere events, school promotional material and activity packs.
When you look at it on paper you could think that the nay-sayers are justified - this was a film about a rat that cooks food in a restaurant. We had to get through everyone's issues with rats, hygiene, fine dining for kids(?) and a cooking animal.
I played a key role at EMPIRE DESIGN, working with the client throughout the process of the RATATOUILLE UK marketing campaign - from concept generation, copylines and artwork for; PR, banners, POS, ourtdoor, invites, tickets, special build sites, press, premiere events, school promotional material and activity packs.
