Vizio challenged us to find a way to feature they're product more dynamically and stand out on the crowded product shelf. The major difficulty was finding a way to do this without changing the box construction or printing process. Playing with mockups and models we decided we could make the Vizio TV appear to wrap around the box and when stacked on other boxes in any direction, they would complete the image of a TV. We also ensured the front and back of the box contained different information, a product side and a brand side, along with a QR code that would allow the user to appear to virtually open the box.