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    Adovaldo José Fonseca, my grandfather and also my best friend, was an independent patent agent with more than 50 years of experience in the field… Read More
    Adovaldo José Fonseca, my grandfather and also my best friend, was an independent patent agent with more than 50 years of experience in the field. He also has a law doctorate in one of the most successful university in Rio de Janeiro, Brasil. I knew I wanted to build something around a geometric shape. With the shape builder tool in Illustrator, I developed a mark/symbol to illustrate his initials. It took me quite a lot of time to get into this concept and figuring out the final result. The decision to create a symbol/mark is due to what my grandfather does, registered marks and patents. R.I.P - 2015 Read Less
    Published:
R.I.P - 2015
Adovaldo José Fonseca 

"A person only dies when his name is spelled for the last time"
This project is dedicated to my grandfather and best friend.

To create the symbol I used the shape builder tool (illustrator tool) and this grid.
The mark is the combination of my grandfather initials. A bold and strong symbol, communicating confidence and reliability.
Kerning is the manual adjustment of the distance/space between characters, method to make the typography visually balanced and pleasant.
Pattern system to support the brand identity.
Brand design project by: Pedro Almeida
pedro.workdesign@gmail.com