Kingfisher is a popular beer brewed India founded in 1978. The brand celebrates "Kingfisher Oktoberfest" an annual event to increase brand awareness and promote their beer selections. It is a festival of about music, beer games and other fun activities with beer. Through this campaign the brand intends to show its audience a sneak-peek of the fun that awaits them.
Key Goals
- Design a beer games for people to play at the event and win goodies.
- Design a micro-site of same game as a sneak-peek to the actual event.
- Design has to resonate with the mood of the festival
Responsibility
User Experience Designer
Interaction Designer
Visual Designer
Audience
Users At the Event
Age Group: 25-34
Hook: Free Goodies, Event Leaderboard
Engagement: Beer Games
Conversion: Buy Beer
Users from Social Media Pages
Age Group: 25-34
Content Hook: Friends & Peer Leaderboards shared, Event sneak-peak poster
Engagement: Beer Games, Social Media Share
Conversion: Event Details, Buy Entry Pass
