D&AD STUDENT BRIEF 2012 - Rebrand the packaging of UK cosmetic brand 17 for teenage girls and also sell it at interesting points of sale.
INSIGHT: Teenage girls are into experimenting with alcohol, cigarettes, drugs and sex.
INSIGHT: Teenage girls are into experimenting with alcohol, cigarettes, drugs and sex.
IDEA: Repackage the cosmetic products in the casings of abusive substances like alcohol bottles, cigarette cartons, marijuana bowls and condom wrappers. The messaging would communicate how cool the 17 cosmetic products are in contrast to the abusive substances.
MY ROLE: Ideation and design of the campaign assets.
RESULT: My team won D&AD BEST OF THE YEAR STUDENT AWARD 2012
Watch the Case Study Video
Packaging Design
Point of Sale design
Print Ads
Wesbite Design
