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    It is our submission for Abou Dhabi Bank's (iam) youth cards pitch. They wanted to distinguish between their usual services and youth services to… Read More
    It is our submission for Abou Dhabi Bank's (iam) youth cards pitch. They wanted to distinguish between their usual services and youth services to address the perception problem that they are the "old people's bank". We created these archetypes of the youth embodied in there pride animals to create this dynamic meaningful brand rather than having something generic Read Less
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