Back in 2004, we created a special intervention in the Propaganda & Marketing newspaper – a weekly Brazilian advertising trade publication – to pay a fair homage to all women who work in advertising. Inside the International Women’s Day edition, all women’s names were highlighted by a yellow marker pen, drawing the attention of all readers. In the last page, a print ad was strategically positioned to reveal the whole idea behind it.

Headline:
Today, women deserve still more prominence.