I Sogni Scomparsi / Advergame
During my internship at the agency On Comunicazione, I collaborated to the development of an advergame for IBL Banca, titled “I Sogni Scomparsi” (”Disappeared Dreams”). The game is about Bass, a dachshund dog (the Bank advertising mascot) who has the power of making dogs’ dreams come true.
 
Every level of the game is presented by a
short video that shows the development of Bass‘ adventures: this form of storytelling increases the player’s engagement and contextualises the gameplay and the graphic elements.
 
I collaborated on the graphics for the sixth level, “The Ghost Castle”. More specifically, here is what I designed:
- video background illustration (
the Forest)
- character design (
the Monsters and the Ghost Dog)
- gameplay background illustration (The Ghost Castle)
- Monsters' sounds recording and digital elaboration

- gameplay mechanics
- level plot.
 
One of the main characters, Captain Pollock, is very sick. Searching for rescue, Bass finds himself in a dark and sinister forest. He seeks help from the first creatures he encounters (the Monsters), but they turn up to be very dangerous and aggressive.
Bass eventually encounters a
ghost dog, who promises to help him and Captain Pollock, at one condition: Bass must help him get rid of the ghosts that haunt his castle.
Designing Monster was no easy task: I had to respect the design of the whole game and they had to be both scary and silly. Angry but cute. Threatening but in an ironic way. That is why I chose to use soft and curvy shapes combined with teeth and spikes.
"I Sogni Scomparsi" is a platform game. Players must try to avoid bombs and enemies and catch as many clouds as possible before time runs out.
Playing backgrounds design had to be evoking and engaging; however, they had to be sufficiently flat to avoid distractions to the player while playing.
“I Sogni Scomparsi” is a platform game working on IOS and Android mobile devices, check it out!
I Sogni Scomparsi / App Store
Main project design by On Comunicazione agency team, including:
Andrea Ruggeri (concept, art direction, illustration, graphics);
Matteo Capsoni (video).
I Sogni Scomparsi / Advergame
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I Sogni Scomparsi / Advergame

Character design and illustrations for a digital platform game
6
188
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Published:

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