The object of this project was to design an innovative shopping bag. I have created a bag that further promotes the 'Every. Simpsons. Ever' campaign with a large illustration of Homer Simpson on one side.
When not in use, it seems like your average shopping bag. However, when someone picks the bag up it looks as if that person is pulling Homer Simpson's hair and he is looking up confused.
This bag is an extension of the personality that epitomizes Homer Simpson, in the sense that it is creatively brilliant in its stupidity.
*This is a student project and was not commissioned by FX.
