Airtel is India’s number 1 telecom carrier.

How to launch 4G and drive conversions in a market resistant to online purchases?

By designing a micro-site focused on the 4G experience, which uses information architecture and content optimization to clarify product variations such as wireless handsets, dongles and wireless internet for fixed locations. 

The fully responsive website uses fresh imagery and a clean approach for the buy-flow, resulting in an easy-to-use interface which allows costumers to make online requests, payments, check service availability and find information about new products and store locations. From UX engineering to fully redesigned UI’s, the website provides an experience that empowers users and helps them feel confident.