"...Totally awesome!" "...genius idea..." - TIME
"It looks super realistic!" - TrendHunter
"The Six Best Billboards Of The Last Six Years" - BUZZFEED
Outdoor / Ambient / Media Innovation
To communicate the Hot Wheels experience, we designed a unique, billboard-like structure that can be attached to bridges on high traffic areas. This enabled people to imagine how the world would be the Hot Wheels way.
An ordinary surpass bridge took hundreds of parents on a journey back to their childhood, hundreds of children on a trip to their imagination, and our brand on a journey around the world via hundreds of websites and blogs – all at an investment of less than USD$20,000.
Credits
Agency: Ogilvy Colombia
Client: Mattel
Product: Hotwheels
CCO: John Raúl Forero
ECD: Juan José Posada
Agency: Ogilvy Colombia
Client: Mattel
Product: Hotwheels
CCO: John Raúl Forero
ECD: Juan José Posada
CD: Mauricio Guerrero / Diego Cárdenas
Writer: Julián Gutiérrez
AD: Andrés López / Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Writer: Julián Gutiérrez
AD: Andrés López / Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
