Brand Mission
Healthy Living gives consumers the tools they need to make instant, positive changes in their lives. Expert advice, tips, recipes and articles inspire readers to achieve emotional and physical well-being.
Redesigning The Masthead
To move away from the cluttered tabloid-magazine layout the publication used to exhibit, the masthead and cover was rebranded with that in mind. Appealing to the health conscious, the design direction went into a more sleek, organic and clean look.
The masthead was redesigned to look compact but not cluttered; typography is centered within a solid natural green shade. A script font and a serif font gives an organic but classic look. For the cover photo, using raw produce juxtaposed in a natural setting gave the magazine an overall fresh, bright and airy quality. Cover story titles were laid out simply, within the negative spaces of the photograph.
Featured Article
The cover story was expanded into 4 spreads which encourages readers to include more greens into their diet by showing readers a variety of fun and easy recipes. Full page imagery with clean sans serif, highlights the article content. By cropping certain vegetables, the focus is on how these vegetables are beneficial to health.
Process
Sketches and design variations during the development process.
Sketches for the Masthead design on the cover. An alternative title, "Naturale" was also explored.
Several layouts of the cover design with the Masthead and copy text were also explored.
Created at the Savannah College of Art and Design 2015
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