Looks Good began as self-directed branding project. The name stems from an inside joke between my friends and myself. When we would be working together on projects, one of us would turn to the other in the middle of the other's process and yell, "HEY, IT LOOKS GOOD." The majority of the time the opposite would actually be true. The makeup brand markets to a younger crowd with an alternative fashion sense and lifestyle. This is reflected in the palette choice as well as the overall aesthetic design, and the identity shown in each product.