The Paid-in-10 campaign encompasses the fun and quirky Dr. Seuss narrative, proving successful, relatable, nostalgic and memorable. Characters began with paper and pencil illustrations to understand the "Dr Seuss" style and digitized to fulfill campaign efforts.
Winner of Gold International Marcom Award.
(not all campaign examples shown)
POSTER DESIGN...printed on in-house large format. Sent to all branches to promote campaign.
TV COMMERCIAL...promoted the Paid-In-10 campaign. Worked with external company for final production.
WEB ADS...several examples helping promote the campaign.
BILLBOARD DESIGN (Print)...posted in several locations at once.
Lobby Banner Stand
Social Media Profiles
EMAIL SIGNATURES...employees could pick a design to assist with internal and external promotion.
