The Pasifika Festival in Auckland is a huge event. This campaign was to promote it to a wider Auckland audience - who either never heard of it or had not attended. The result? A much increased attendance over the weekend it was held.
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Pasifika Festival
Pasifika Festival
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Pasifika Festival
Agency: Big Communications Client: ATEED Creative Director: Joe Holden Art Director: Tom Etuata Copywriter: Margaret Manson
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