TILT Creative was commissioned by Discovery Networks Asia-Pacific to bring to life the Brand Image Campaign for the launch of Discovery Kids in Australia. The concept envisages children across Australia launching Discovery Kids into space via balloons. Featuring Robert Irwin, alongside 18 other children, the production entailed a 7-day location film shoot. The cast and crew explored the indigenous cave paintings of Namadgi National Park, mingled with koalas and kangaroos at the Australia Zoo, frolicked in the waves of Caloundra Beach, programmed robots at Questacon and staged a play in the iconic Sydney Opera House. These carefully selected locations each embody one of Discovery Kids’ key programming pillars.
Client – Discovery Networks Asia-Pacific
Creative Direction – TILT Creative
Producer – Sacha Rodriguez
Director – Marcelle Lunam
Director of Photography – Simon Higgins
2nd Camera – Alexander Whitehouse
Camera Assistant – Alexander Whitehouse
Prod. Asst. – Paul Martino
Art Director – Charles O'Brien
Props / Standby – Daniel Cato
Unit Production Manager – Paul Martino
Editor – Michael O'Rourke
Colourist – Peter Richie
Data Wrangler – Sasha Whitehouse
