Establishing the design for Stubs was done in babysteps through free offers and simple landing pages.

I did every single in-theatre point-of-sale signage there was for the phase 2 launch of Stubs.

Tall blade ads between each individual theatre created a great opportunity to entice people with concessions on their way in (and encourage them to go online to their digitial stub book on their way home).

A little irreverance for the AMC employees to wear encouraged them to promote Stubs (plus rewards for top staffers who encouraged the most sign-ups).

My very first email project. It brings tears to my eyes just thinking about it.

We pitched a partnership between AMC and the major Hollywood studio players to get targeted movie endorsements. I also love to storyboard and illustrate whenever I get the chance.

Rabid movie goers just love their in-jokes, so pairing new releases with Stubs was an easy task.

I even worked on embedded Facebook surveys and games for Stubs.