''Salveo tea'' is the brand name of a company operating in the fields of tea.The company started tea imports and serving fittings many years ago, in order to cover an increasing demand of flavored teas and different properties from the already existing (mountain tea, sage).
Primarily, the company imported unchanged teas, black tea, green tea, white tea, oolong, art tea, Pu erh, aromatic (flavor), botanical (herbal), rooibos, matte - from countries like India, China, Japan, South Africa where traditionally were dealing with tea production and additionally with love and dearness managed to develop and to promote it by creating constantly new varieties.
ORIGINAL LOGO OF SALVEO
REDESIGN LOGO OF SALVEO
DESCRIPTION OF THE NEW LOGO
This project is about redesigning the logo of the company, by maintaining some features of the original one.
Initially, I removed the servant figure from the previous design, its’ bad design did not reinforce the logo, it made it look kitsch instead.
The font did not satisfy me either so I used Helvetica, which serves clean lines and simplicity.
Helvetica is a font which refers to modern as well as classic due to its’ excellent design. It is conservative and at the same time elegant and loose. The features I maintained, is firstly the leaf. I simplified its’ design so it matches the style of the font I chose for the new logo.
The other feature is, the font to ‘premium teas’, where I only changed the color, by replacing it with the one I used in the logo.
The rectangle shape I used for the redesign of the logo suggests stability, trust, balance, peace and also the strength
as well as professionalism.
Every single type of tea, depending on the different varieties, black, red, yellow, green, will have its equivalent color. The logo can be toggled chromatically, according to flavors.
BUSINESS CARDS
