Client: Abdullah Abdulghani & Bros.CO.W.L.L.
Agency: Frame Communications
Concept & Art Direction: Yousef Abdelnabi
Agency: Frame Communications
Concept & Art Direction: Yousef Abdelnabi
The new Lexus is all about interesting new angles. Quite literally. So, throughout the collateral for this campaign, we have chosen to make unusual angles the creative platform. In the case of the print work, this is expressed in the copy and of course in the hero-shot of the new vehicle itself, while in the case of the event branding, we will use angular props to dress up the showroom floor – a reflection of the Lexus RX’s chiselled new features.
