Xtep Water Rhythm Contest
Design a women's lifestyle fashion shoe inspired by the gracefulness and fluidity of water with the shoe being lightweight, comfortable, and fashionable.
The target defined by the brief was a office working girl ( someone who probably just graduated ) within the age group of 20 and 25.
After studying the brief several times, a specific moodboard was churned out with variant leading directions followed by a 4 hour ideation phase.
To be continued...