After teaser campaign and video promotion it's time to launch M. in Wardrobeland on AppStore.
The goal of this campaign is promoting the Fall Winter collection 2015/2016 signed by MONNALISA.
Our concept is to invite the children, our first cluster of target, to play with the collection and fall in love with them.
Here you can find all the pages of the app and its design
. . .
On first page, Margot, the special personal shopper of Monnalisa, invite to write down the name of the person that is playing.
In the second page Margot explain that you have to choose the occasion of your outfit.
When you touch on the wardrobe, this will open.
After you have choose the wardrobe, you have to choose you model and in our prototype are only two, but in the reality MONNALISA can put there a lot of different type of model.
Then you will enter into wardrobe to choose the perfect outfit.
When you have done your outfit your model will be put into the occasion, in this case "Vacanza a Parigi" / "Holiday in Paris"
And after all, the design of app icon:
Thanks for watching.
