Pitch for a 2011 cannondale.com redesign during my time at New York based agency Firstborn.
I was the main designer on one of the three visual directions we pitched. This direction was not chosen but some parts made it through to the final design.
I was the main designer on one of the three visual directions we pitched. This direction was not chosen but some parts made it through to the final design.
Navigation demo done in After Effects by quickly slicing a PSD and animating flow and transitions. Sometimes I like to do it this way, sometimes I like to make clickable prototypes using tools like InVision or Marvel.
Every slide on the front page has its own background image or video loop. In the digital showroom, the different models were displayed on top of their natural surface such as road or dirt.
