WE ATE THE WORDS | ACTIVATION
ABSTRACT
To link with the international McDonald's iconic campaign we proactively created a site where we said to our fans that we have eaten all the words.
We thought the concept was original at the same time we did connection with McDonald 's food. Instead of phrases, we have written symbols and we would ask all users to found out what we meant . Because it's impossible to resist McDonald's products, we needed them to find the real phrases meaning that disappeared - HUNGER FAULTS!.
SITE
https://a.pgtb.me/0ngTFv
ABSTRACT
To link with the international McDonald's iconic campaign we proactively created a site where we said to our fans that we have eaten all the words.
We thought the concept was original at the same time we did connection with McDonald 's food. Instead of phrases, we have written symbols and we would ask all users to found out what we meant . Because it's impossible to resist McDonald's products, we needed them to find the real phrases meaning that disappeared - HUNGER FAULTS!.
SITE
https://a.pgtb.me/0ngTFv
FACEBOOK PAGE POSTS
CONCEPT
PLAYING WITH FOOD
THEME
LAST FUNNY DAYS OF SUMMER HOLIDAYS - MIKADO
CONCEPT
PLAYING WITH FOOD
THEME
LAST FUNNY DAYS OF SUMMER HOLIDAYS - MIKADO
CONCEPT
PLAYING WITH FOOD
THEME
INTERNATIONAL BACON'S DAY - COPY: "YOU ARE THE BACON OF MY HAMBURGUER"
PLAYING WITH FOOD
THEME
INTERNATIONAL BACON'S DAY - COPY: "YOU ARE THE BACON OF MY HAMBURGUER"
CONCEPT
PLAYING WITH FOOD
THEME
PHOTOGRAPHY'S DAY - COPY: "SAY CHEESE!"
PLAYING WITH FOOD
THEME
PHOTOGRAPHY'S DAY - COPY: "SAY CHEESE!"
