The Malaysia Convention and Exhibition Bureau, MyCEB for short, was established by the Ministry of Tourism & Culture Malaysia to further promote and position Malaysia internationally as the preferred destination for exhibitions, meetings, incentives, conventions, and major events.
As the brochures are refreshed on an annual basis, MyCEB approached BeGood to create the year 2014 brochure. Initially tasked to just update the information, BeGood took one step forward to propose for a change in the way the copywriting was presented, to bring out a more vibrant and exciting Malaysia, as Malaysia truly is the vibrant business hub in Southeast Asia. The designs took a modern approach as pages are tiled with vibrant images and copy strategically placed in smaller colourful sheets between pages to add a lively and vibrant touch to the entire design. Alas, positioning Malaysia as the truly Asia and truly strategic location for business events around the world.