Bread PR is a multi award winning PR agency who are passionate about the role good communications can play in generating tangible competitive advantage. They pride themselves on being obsessive about their clients' vision, strategy and business development. As an ongoing collaborator and client, Bread PR asked us to develop a new brand identity that enhanced their profile and refreshed their brand perception.

 

 

 

The new style needed to visualise the company's unique values, bold approach and outstanding team. Using the previous identity as a starting point, we developed a strategy to evolve the brand. A bold spectrum of colours and geometric patterns were key components to creating a memorable identity that would be versatile across all branding material.

 

A new set of brand guidelines were devised to create a strong and consistent brand presence. This was then applied across all stationery and marketing materials, incorporating the new colourful Bread PR pattern whenever possible.

 

As a leading communications firm, Bread PR knows how to stand out from the crowd. Their advertising is no exception to this ethos, from a cheeky newspaper advert to a full deck of bespoke playing cards. Each of the cards were designed to reflect a key attribute of the firm and were given out as a way to engage with clients at OTC in Houston.

 

When Bread PR relocated to new premises we worked alongside their interior designer to produce wayfinding and signage to complement their unique style.