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    About

    In the early months of 2014, I was to explore and propose branding options for Mo Works creative agency. It was explained to me that the transiti… Read More
    In the early months of 2014, I was to explore and propose branding options for Mo Works creative agency. It was explained to me that the transition to a Melbourne office was a decision based on the owner’s love and appreciation for Melbourne as a cultural capital. I felt this was an important value to visualise, particularly for local clients and audiences who feel similarly about their city. I liaised closely with members of the team and utilized some of the existing key branding elements, particularly the company's CMYK colour scheme. Undertaking research into what the common sights and attractions of Melbourne were, I combined my illustration abilities with simple typographic applications to create a link between well-known aspects of the CBD and the company’s appreciation for them (2014) Read Less
    Published:
Development and initial sketches.
Finished illustrations with typographic application. Final image showcases the intended layout.
In-house print outcome (A2 size).
Social media concept, featuring the letters overlaid over the illustrations of Melbourne city's sights and attractions (image sources: my own). The three letters above, shown as examples, will be utilized on a platform such as Facebook each week. These regular updates contain a description on what each illustration reveals about Melbourne city's cultural aspects, which helps promote the company's appreciation for the CBD.
T-shirt print concept.
 
Personalized glass surface print concept.